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Professional Summary

Senior full-stack engineer with product and platform depth

Experience

14 Years

Primary Focus

PHP & WordPress

Preferred Roles

Front-end, Back-end, Full-stack

I focus on outcomes: stable releases, clear architecture, and systems that teams can extend. Recent work spans multisite and custom CMS builds, Laravel and React product surfaces, WordPress at scale (including first-party plugins), and cloud-backed deployments with strong operational hygiene.

Technical Stack

Deep experience in PHP, Laravel, and WordPress; strong hands-on across the stack below

Backend

PHP, CodeIgniter, Laravel, Filament, Python, Node.js, Express.js

Frontend

ReactJS, Next.js, Vue.js, Alpine.js, Tailwind CSS, HTML, CSS, JavaScript

CMS & Platforms

WordPress, WooCommerce, Elementor, WPBakery, Divi, Gutenberg, ACF, Flex Fields, Flex Translate, Flex Forms, Flex SSL, Strapi, Payload

Databases

MySQL, PostgreSQL, MongoDB

Infrastructure

AWS, Linux, CI/CD, GitHub, deployment pipelines, server management

Delivery Focus

Architecture, scalability, mentoring, team leadership, product development

Professional Experience

OptimzeeGroup

Full-Stack Developer

2024 – 2026
  • Built and maintained Laravel and React-based platforms with a strong focus on performance, maintainability, and business workflows.
  • Worked across Linux environments and production servers, handling deployments, debugging, and operational improvements.
  • Delivered WordPress-based solutions and customizations where content flexibility and rapid iteration were required.
  • Collaborated directly with stakeholders to translate business requirements into scalable technical solutions.

Flex

Full-Stack Developer

2020 – 2024
  • Developed Laravel, ReactJS, and WordPress solutions for ecommerce, SaaS, and custom business platforms.
  • Built custom WordPress plugins and themes tailored to client workflows, product logic, and content management requirements.
  • Worked with AWS infrastructure and deployment processes to support stable application delivery and scaling.
  • Contributed to product architecture decisions and helped guide implementation quality across multiple projects.
  • Supported client communication, mentoring, and coordination with designers and developers.

CyberFuze

Full-Stack Developer

2017 – 2020
  • Built full-stack applications using Laravel, ReactJS, VueJS, and WordPress for a range of digital products.
  • Developed custom WordPress plugins and extended platform capabilities for specialized client needs.
  • Delivered modern frontend interfaces integrated with robust backend logic and APIs.
  • Improved development workflows and contributed to stable, maintainable codebases across multiple projects.

ParadigmLab

Full-Stack Developer

2015 – 2017
  • Worked on WordPress and Laravel projects covering custom website development, backend systems, and interactive frontend components.
  • Built reusable functionality and project-specific modules for faster delivery and easier maintenance.
  • Partnered with clients and internal teams to deliver technically sound and user-friendly digital solutions.

MasterWeb

Back-End Developer

2012 – 2015
  • Built ecommerce websites and backend systems with a focus on business logic, order flows, and data management.
  • Implemented PHP-based solutions, database structures, and integrations that supported stable online store operations.
  • Worked closely with project teams to deliver reliable backend features and improve platform functionality.

Selected Projects

Selected product and client work highlighting backend architecture, frontend delivery, CMS implementation, and scalable platform development.

cryptorunner.com

Featured

Built and supported a multisite platform powered by a custom CMS, delivering scalable content management, structured backend logic, and a modern frontend experience.

Laravel • ReactJS / Next.js • Multisite • Custom CMS

passportphotos.com

Featured

Contributed to a consumer-facing platform with a focus on reliable backend architecture, polished user flows, and maintainable product delivery across core web experiences.

Laravel • ReactJS / Next.js • Full-stack Development

vtbpro.be

Featured

Delivered a WordPress-based solution with tailored content management, clean implementation, and business-focused frontend execution.

WordPress • Custom Implementation • Frontend / Backend

ftf.co

Featured

Developed a custom PHP solution focused on flexible backend functionality, clean architecture, and stable production delivery.

Custom PHP • Backend Development • Production Delivery

More Portfolio Projects

Additional shipped work across ecommerce, SaaS, media, lifestyle, and brand platforms
investorunner.com newmag.am elan.mysite.am afterdark.ee doriangrey.ee danzbarcelona.com enterprises.solutions liveapps.ch atrium.am therighthairstyles.com getzeuss.com miuz.ru make-upstudio.com mobelaris.com cheapasssunglasses.com upstart13.com gcgrowth.io bimmertown.am
+250 projects in 14 years

Writing · Engineering notes

Articles

PHP, WordPress, Laravel, and shipping reliable web products—practical notes for developers and technical hiring managers.

Laravel 13 · SaaS · CMS

What’s New in Laravel 13 for Modern SaaS and Custom CMS Projects

AI SDK, JSON:API resources, vector search with pgvector, queue routing, expanded attributes, Cache::touch, and tighter CSRF—what to adopt first.

Read article

Laravel 12 vs 13

Laravel 13 vs Laravel 12: Which Upgrade Matters Most for Real-World Apps

Starter kits and PHP 8.2 on 12; AI, JSON:API, vector search, and longer support on 13—how to choose and migrate without drama.

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Filament 5 · Admin

Building Admin Panels Faster with Laravel Filament 5

Livewire v4, Tailwind v4.1+, resources, actions, multi-panel setups, and Filament Blueprint for AI-assisted planning.

Read article

Laravel · Filament · Opinion

Why I Use Laravel + Filament for Business Dashboards and Internal Tools

One stack for operator UIs: speed, security next to domain code, and when I still split a separate customer frontend.

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Laravel · Architecture

How to Structure a Scalable Laravel Project for Long-Term Maintenance

Thin HTTP layer, feature folders, form requests, jobs and events, policies, config discipline, and tests that match how you ship.

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Laravel · API · 2026

Best Practices for Laravel API Development in 2026

Versioning, Sanctum vs Passport, resources and JSON:API, errors, throttling, CORS, and tests your clients can rely on.

Read article

WordPress · Plugins

How I Build WordPress Plugins for Real Business Use Cases

Discovery, plugin vs theme, phased scope, data modeling, admin UX, caching, and what “done” means for client workflows.

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WordPress · Strategy

Custom WordPress Development vs Page Builders: When to Use Each

Builders for marketing velocity; custom themes and blocks for performance, data-heavy workflows, and hybrid stacks with a clear seam.

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WooCommerce · Performance

WooCommerce Customization Tips for Performance and Scalability

HPOS, object caching, lean checkout hooks, cache exclusions, batch jobs, and query hygiene for high-traffic stores.

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WordPress · ACF

How to Build Flexible Content Systems in WordPress with ACF and Custom Fields

Flexible Content layouts, JSON sync, repeaters vs stacks, ACF Blocks vs partials, meta performance, clones, and safe output.

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WordPress

Structuring WordPress plugins for long-term maintenance

Namespaces, autoloading, and clear boundaries between “plugin logic” and theme presentation—so teams can refactor without fear.

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Laravel · PHP

When Laravel earns its place in a product codebase

Plain PHP is fine for small surfaces; Laravel shines when routing, validation, queues, and conventions keep a growing team aligned.

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React · WordPress

Keeping React and WordPress sane in hybrid stacks

Practical boundaries: REST or GraphQL for data, minimal globals, and predictable build output next to a PHP theme or headless CMS.

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Next.js 16 · Production

Next.js 16 for Production Projects: What Actually Matters

Cache Components, proxy.ts, Turbopack defaults, React Compiler, breaking upgrades—and what to verify before you ship.

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Next.js · React · Business

When to Choose Next.js Instead of Traditional React for Business Websites

SEO, hosting, dashboards vs marketing sites, and the business questions that matter more than framework hype.

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Tailwind CSS 4 · UI

How I Use Tailwind CSS 4 to Build Fast, Clean, Maintainable Interfaces

CSS-first setup, @theme tokens, content scanning, and when to reach for @apply vs components.

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Tailwind CSS 4 · Scale

Tailwind CSS 4 Best Practices for Large-Scale Frontend Projects

Shared @theme as API, monorepo style packages, component seams, linting, @source in CI, and a11y baked into tokens.

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Laravel · Next.js · React

React, Next.js, and Laravel: A Practical Stack for Modern Web Products

API boundaries, when to use Next vs Inertia, auth models, deployment, and mistakes that create glue code.

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Laravel · Next.js · AI

How to Build AI-Ready Web Applications with Laravel and Next.js

Server-side LLM calls, streaming UX, queues, RAG + auth, tool actions, and operating with budgets and traces.

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AI · Engineering

AI Models for Business Apps: What Developers Should Actually Use

Task fit over hype: triage vs synthesis, pinned versions, embeddings, hosted vs self-host, and what to skip in v1.

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Laravel · WordPress · AI

How to Integrate AI Features into Existing Laravel or WordPress Projects

Brownfield seams: Laravel services and queues, WordPress plugins and REST, async work, and when to split a sidecar.

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Laravel · Search · RAG

Vector Search and Semantic Search in Laravel: Practical Use Cases

When embeddings earn their cost, pgvector vs managed indexes, tenant-safe retrieval, hybrid search, and when to stay with SQL.

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Full-Stack · AI · Product

How Full-Stack Developers Can Use AI Without Overengineering Products

Measure before you chain models, defer RAG, keep checkout boring, and load AI into dev workflows more than runtime risk.

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WordPress · Plugins

How to Build Custom WordPress Plugins for Real Business Use Cases

Plugin vs theme, CRM and Woo seams, structure and namespaces, REST permissions, and avoiding the kitchen-sink plugin.

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WordPress · Plugins · Scale

WordPress Plugin Development Best Practices for Scalable Projects

PSR-4 layout, data ownership and migrations, extension hooks, PHPUnit/CI, multisite and i18n, cache-aware options.

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WordPress · Strategy

When to Build a Custom WordPress Plugin Instead of Using Existing Plugins

Commodity vs core workflow, thin bridge pattern, true TCO, and signals to avoid marketplace bloat or dead forks.

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WordPress · Content

How Flex Fields Help Build More Flexible WordPress Content Structures

Flexible content rows, ACF-style layouts, theme partials per section, modeling discipline, and blocks vs meta fields.

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WordPress · CMS

Using Flex Fields for Advanced Custom Content Management in WordPress

Versioned field groups, roles, validation, previews, i18n, headless serialization, and editor playbooks.

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WordPress · Forms

How Flex Forms Can Simplify Custom Form Workflows in WordPress

Flex Forms on WordPress.org: submissions, SMTP, reCAPTCHA, shortcodes, Flex Fields integration, and hooks for CRM glue.

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WordPress · Forms · UX

Building Better WordPress Form Experiences with Flex Forms

Success and error messaging, field order, reCAPTCHA tradeoffs, theme styling, accessibility, and contextual placement.

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WordPress · i18n

How Flex Translate Improves Multilingual WordPress Website Management

UI strings plus structured content in one workflow; pre–WordPress.org note; ops, QA, and early-adoption discipline.

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WordPress · i18n · Strategy

WordPress Multilingual Content Strategies with Flex Translate

Source language, URL model, translation waves, structured content, workflows, forms, SEO—and where Flex Translate fits.

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WordPress · Flex Plugins

Custom WordPress Development with Flex Plugins: A Practical Approach

Flex Fields, Flex Forms, Flex Translate—boundaries, theme vs plugins, one editorial story, delivery checklist, when not to standardize.

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WordPress · Plugins

How I Develop WordPress Plugins with Performance and Maintainability in Mind

Hook discipline, query batching and cache, conditional assets, uninstall/migrations, tests, and sane logging.

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WordPress · Admin · UX

Creating Custom Admin Experiences in WordPress for Content Teams

Roles and menus, human labels, curated edit screens, useful dashboards, training, and ticket-driven iteration.

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WordPress · Architecture

WordPress Plugin Architecture: What Matters in Long-Term Projects

Module boundaries, data as API, stable hooks, versioned migrations, ops shape, and onboarding as design.

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WordPress · Strategy

How to Extend WordPress Without Overloading the Site with Plugins

Core and theme first, one plugin per concern, mu-plugins for glue, audits, activation cost—and when vendors still win.

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WordPress · Content

Custom Fields vs Flexible Content: Choosing the Right WordPress Approach

Fixed schemas vs section stacks, repeaters as middle ground, performance, blocks, and a one-question shortcut.

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WordPress · Business

How to Build Business-Focused WordPress Solutions with Custom Plugins

Jobs-to-be-done discovery, integration ownership, phased slices, compliance in v1, role-based admin UX, and real handoff.

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WordPress · Architecture

Why Custom Plugin Development Still Matters in Modern WordPress Projects

Blocks vs backend logic, vendor breadth vs your workflow, compliance ownership, headless glue, and upgrades without bloat.

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WordPress · Content

How to Organize Complex WordPress Content with Flex Fields

One flex field per page system, editor-friendly layout names, constrained menus, template mapping, and migration-aware performance.

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WordPress · Multilingual

Improving Translation Workflows in WordPress with Flex Translate

One queue for UI + field content, clear roles, URL-based batches, structure before copy, and QA that matches real visitors.

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WordPress · Plugins

Building Reusable WordPress Features Through Modular Plugin Development

Capability-sized modules, hooks as API, domain vs presentation, configuration not forks, and shipping with tests and semver.

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Tailwind CSS 4 · UI

How I Use Tailwind CSS 4 to Build Fast, Clean, and Maintainable Interfaces

Fast pipelines, clean tokens, maintainable team conventions—three pillars with tradeoffs, not one magic setting.

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Tailwind CSS · Scale

Tailwind CSS Best Practices for Scalable Frontend Projects

@theme as API, package boundaries, CI builds, accessibility defaults, and extraction rules the whole team follows.

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Tailwind · Full-stack

Why Tailwind CSS Works So Well for Modern Laravel, Next.js, and WordPress Projects

Blade and Vite, App Router components, block themes—one utility vocabulary across PHP and React surfaces.

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AI · Claude Mythos · Web

In progress

How Claude Mythos AI Can Be Used in Modern Web and Product Development

I’m still writing this piece—no link yet.

Draft · not published

AI · Claude Mythos · Overview

In progress

Claude Mythos AI Explained: Use Cases, Strengths, and Integration Ideas

I’m still writing this piece—no link yet.

Draft · not published

AI · Claude Mythos · Engineering

In progress

Claude Mythos AI for Developers: Practical Applications and Product Opportunities

I’m still writing this piece—no link yet.

Draft · not published

AI · Claude Mythos · Business

In progress

Comparing Claude Mythos AI with Other Modern AI Models for Business Use

I’m still writing this piece—no link yet.

Draft · not published